Lauritzen's was established in 1964 and is a family run business that has been providing hunters and fishermen with knowledgeable service and a terrific selection since 1978. Whether your sport is fishing, hunting, archery, shooting, or just plinking, we have the products for you. 

Lauritzen's has one of the most vast inventories of any shop in central Wisconsin. And, when we say we have a brand in stock, we mean it. On our shelves and in our cases are hundreds of long guns and handguns from the best manufacturers. We also pride ourselves on carrying the widest range of ammunition possible, including some calibers that you'd never expect to find in a gun shop. 

 We also buy, sell and trade quality used firearms. The only way to truly appreciate our selection is to view it, so please stop in.

We're here to serve you seven days a week.